Free Online UTM Builder
Create UTM tracking links for Google Analytics. Track campaign performance with custom source, medium, and campaign parameters.
The referrer (e.g., google, newsletter)
Marketing medium (e.g., cpc, email, social)
Product, promo code, or campaign slogan
Ads campaign ID (optional)
Paid keywords (optional)
Differentiate ads/links (optional)
URL Parameters Breakdown
Common UTM Examples
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Frequently Asked Questions
UTM (Urchin Tracking Module) parameters are tags added to URLs that help you track the performance of your marketing campaigns in Google Analytics. They tell you exactly where your traffic comes from, which campaigns drive conversions, and which channels perform best.
The required parameters are: utm_source (traffic source like google, newsletter), utm_medium (marketing medium like cpc, email), and utm_campaign (campaign name). Optional parameters include utm_term (paid keywords) and utm_content (for A/B testing different links).
In Google Analytics 4, go to Reports > Acquisition > Traffic Acquisition. You can see data broken down by source, medium, and campaign. Create custom reports to analyze specific UTM parameters and campaign performance.
UTM parameters are case-sensitive in Google Analytics. We recommend using lowercase for consistency. Our UTM builder automatically converts all parameters to lowercase to prevent data fragmentation in your reports.
No, you should not use UTM parameters for internal links on your website. This will overwrite the original traffic source and create inaccurate data in Google Analytics. UTM parameters are only for external campaigns driving traffic to your site.
Complete Guide to UTM Link Building
UTM (Urchin Tracking Module) parameters are essential for tracking the effectiveness of your marketing campaigns in Google Analytics. Our free online UTM builder helps you create properly formatted tracking URLs in seconds.
Why Use Our Online UTM Builder?
Manually adding UTM parameters to URLs is error-prone and time-consuming. Our UTM link builder tool automatically formats parameters, converts text to lowercase for consistency, and validates your input to prevent tracking issues in Google Analytics.
Understanding UTM Parameters
There are five UTM parameters you can use to track campaign performance:
- utm_source (required): Identifies the traffic source, such as google, newsletter, or facebook
- utm_medium (required): Identifies the marketing medium, such as cpc, email, or social
- utm_campaign (required): Identifies the specific campaign name, such as spring_sale or product_launch
- utm_term (optional): Identifies paid search keywords
- utm_content (optional): Differentiates similar content or links, useful for A/B testing
UTM Best Practices
Use lowercase for all UTM parameters to prevent data fragmentation in your reports. Be consistent with your naming conventions—create a document to standardize values across your organization. Never use UTM parameters for internal links, as this will overwrite the original traffic source data.
Viewing UTM Data in Google Analytics
In Google Analytics 4, navigate to Reports → Acquisition → Traffic Acquisition to see your campaign data. You can break down traffic by source, medium, and campaign to analyze which marketing channels drive the best results.
Combine UTM tracking with proper meta tags for complete marketing optimization. Create a sitemap to ensure all your landing pages are indexed, and preview your social sharing appearance with our Open Graph preview tool.